This is a sports card related article, but maybe, just maybe, we will see this in the Non-Sports industry some day?

Panini America unveiled its new Panini Highlight Reel Xperience video trading card Monday.

That’s right, video. These first-of-their-kind cards will have up to 30 minutes of hi-def quality video embedded in them.

The card is still in prototype form, but Panini stressed that it’s far past the phase of “concept.” The collectibles maker has partnered with media tech company Recom Group to help pull it off.

The first series of cards will feature young NBA superstars Blake Griffin, John Wall, and Kevin Durant, along with Kobe Bryant.  Each will be individually autographed by the athlete and be accompanied by highlights and other clips on the mini-screen.

Although they haven’t specified the dimensions, the card seems a bit thick to really be considered a trading card.  But we’ll give them the benefit of the doubt, since it’s the first of its kind and still a prototype model.  We’ll see how its final form looks when it’s released with the 2010-2011 Totally Certified NBA basketball in June.

Hopefully, it’ll be more trading card than trading brick.

For an extended look, here’s a video (via PaniniAmerica) of Blake Griffin checking out his own card. Skip to 1:50 to see the card in action:

Source: Businessinsider.com

Panini America, the leading global publisher of sports and entertainment collectibles, has launched an official Justin Bieber trading card set, available at select retail outlets starting this week.

Justin Bieber Display Box

The collection features 150 unique cards and 30 stickers, with 500 randomly inserted authentic Justin Bieber autograph cards. To fuel the collectability of the set, four nine-card puzzles can be arranged to create mini Justin Bieber posters. Special card sets are also available that include 12 Spellbound cards, 18 Downlowd cards and 10 XXOO cards.

The perfect stocking stuffer, Panini’s official Justin Bieber collection is available at Bed Bath & Beyond, f.y.e, Target, Toys”R”Us and Walmart stores nationwide, as well as in Justin Bieber’s online store. The Justin Bieber trading card packs retail for $1.99 and include five cards and one sticker.

When asked about becoming the subject of a nationally collected card and sticker set, Bieber said, “It’s awesome; it makes me feel great. I always dreamed of being a hockey player and having my own trading card. I remember collecting hockey cards, so the idea that kids are going to enjoy my cards like I enjoyed my hockey cards is amazing!

We are thrilled to add Justin Bieber to our stable of entertainment collectibles,” said Panini America CEO Mark Warsop. “At such a young age, he has become an international superstar, and there’s no doubt that there are millions of fans across the world eager to begin collecting his trading card and sticker set.

Justin Bieber Autograph Card

Source: Panini press release

“I can not believe they are making these” was the first thought that came to mind when learing about the upcoming Justin Bieber Trading Card set. But I believe this actually can be a good thing. This way young kids who aren’t collectors off trading cards yet might get hooked!

Justin Bieber Trading Cards

You never know, let’s stay positive! Here are the card details:

Release Date: 11-17-10

Current set configuration includes:

* 190 Cards per set
* 30 Stickers per set
* Look for Justin Bieber Autographed Cards
* Discover Bieber Trivia on 150 Cards
* Plus 4 Nine-Card Puzzles creating mini posters of Justin Bieber
* Including 1 Sticker in every card pack

Box Contents: 2 Spellbounds, 3 Downlowds, 1 Parallel and 24 Stickers

It’s been almost a year since Michael Jackson suddenly passed away. In that time there’s been much speculation over which company would step forward and produce the inevitable card set commemorating his life and career…

Michael Jackson Eclectic Threads Shirt